Compliance in a Connected World

A Guide to Engaging Patients Online in a Compliant Manner

The patient experience now extends beyond your phones and the four walls of your office; it includes how patients interact with you online as well – before, during and after office hours. Nearly 88% of patients turn to the Internet to assist with their provider decision-making, learn more about their health concerns, manage their health records and even talk with their providers. How is your practice to leverage tools like social media, physician rankings, patient portals and other digital platforms to provide more opportunities to connect?

During this session, attendees will experience a showcase of several practices who are capitalizing on these new tools to not only grow their patient volumes and control their online reputations, but to engage with patients to provide them with important and even resolutions to their health concerns. You’ll also learn how all of these digital tools can work together in a HIPAA compliant manner, educating patients and building an online presence.

Attendees will learn…

• The top five most common patient comments received online and how to respond to those in a HIPAA-compliant manner
• The content, resources and other value healthcare organizations can provide patients online, while protecting PHI
• Appropriate and HIPAA-compliant responses to negative reviews
• Techniques to drive positive online engagement regarding your organization